Early Access Available

No more "I have nothing to wear"

SIMPLARA is an AI wardrobe with LUMI, an assistant that builds outfits from your real clothes based on weather, occasion and mood.

For men & women
Free to join

LUMI, I have nothing to wear

Today's Outfit
Tomorrow
LUMI - AI Wardrobe Assistant

Full closet. No outfits.

Sound familiar? You're not alone. Most people struggle with these everyday wardrobe challenges:

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Too many clothes

Closet is full, but you keep wearing the same 5 outfits

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Morning stress

Wasting time every morning trying to decide what to wear

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Random shopping

Buying new items that don't match anything you already own

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Forgotten items

Many clothes remain unused and hidden in the back of your closet

It's time to turn your wardrobe into an intelligent system

Stop letting good clothes go to waste. Start building outfits with confidence.

Your Digital Wardrobe

124 items
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Today's Weather
22°C, Sunny
AI Powered ✨

Upload your wardrobe — get ready-to-wear outfits

SIMPLARA turns your clothing into a digital wardrobe. AI analyzes everything you own and suggests complete outfits based on:

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Categories, colors & style
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Weather & seasonality
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Occasion & lifestyle
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Item compatibility
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Your preferences & feedback

LUMI suggests outfits for every day, for the week, or for a specific occasion — all from clothes you already own.

How it works

Get started in minutes. SIMPLARA learns from your wardrobe and gets smarter over time.

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Upload your clothes

Photograph your clothing items or add them to your digital wardrobe

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AI analyzes everything

AI classifies clothes by type, color, season, style and purpose

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Get outfit suggestions

LUMI suggests complete outfits from your existing wardrobe

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Rate & improve

Rate recommendations and save successful outfits to improve AI accuracy

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Discover insights

Understand what you wear often, what's forgotten, and what's truly missing

The more you use SIMPLARA, the better it understands your style

AI learns from your feedback, weather patterns, and usage scenarios to provide increasingly accurate suggestions

Everything you need for a smarter wardrobe

SIMPLARA is more than just an outfit generator. It's a complete fashion-tech ecosystem.

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AI Outfit Generation

Ready-to-wear combinations from your real clothes

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Wardrobe in Your Phone

All items in one place: categories, colors, seasons, styles

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Weather-Based Outfits

LUMI considers temperature and weather context

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Weekly Capsules

Several outfits planned ahead so you don't think every morning

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Wardrobe Analytics

Understand what's worn often, what's forgotten and what doesn't match

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Wardrobe Classification

Paid service where experts help organize and upload your wardrobe

Coming Soon
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LUMI Room

A game layer for emotional attachment and retention mechanics

Coming Soon
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Outfit Battles

Fashion battles, voting, internal currency and community engagement

Coming Soon
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Your Data is Private

Your wardrobe stays secure. We never share your personal data.

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Sustainable Fashion

Wear what you own more. Buy less. Reduce fashion waste.

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Save Money

Stop buying clothes you don't need. Maximize what you already have.

LUMI - Your AI Fashion Companion

Let me help you rediscover your wardrobe!

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Meet LUMI

LUMI is your AI cat assistant that helps create outfits and turns wardrobe management into a daily ritual you'll actually enjoy.

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Personal & Friendly

Chat with LUMI like a friend. Get outfit suggestions that feel personal, not generic.

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No Judgment

LUMI doesn't judge your body, appearance or style choices. It helps you make better use of what you own.

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Gets Smarter Over Time

The more you interact with LUMI, the better it understands your preferences and lifestyle.

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Fun & Engaging

LUMI Room, outfit battles, and rewards make fashion fun and interactive.

Brand philosophy

"LUMI does not set beauty standards. LUMI helps highlight your individuality."

Why LUMI works better than traditional AI stylists

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Typical AI Stylist

  • • Generic advice & images
  • • One-time recommendations
  • • Doesn't know your closet
  • • No emotional connection
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LUMI

  • • Works with YOUR real clothes
  • • Daily habit & retention
  • • Complete wardrobe system
  • • Emotional AI companion
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Future Features

  • • LUMI Room & gamification
  • • Outfit battles & community
  • • Smart purchase suggestions
  • • Fashion-commerce platform

Become one of the first SIMPLARA users

Join our waitlist for early access to SIMPLARA. Help shape the future of AI wardrobe technology and get exclusive benefits as a founding member.

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Early Access

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Founders Club

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Shape the Product

By joining, you agree to receive updates about SIMPLARA. We respect your privacy and won't spam you.

Benefits for early users:

✓ Special early access terms✓ Private product updates✓ Founders Club membership✓ Early access to LUMI features✓ Influence product development

Frequently Asked Questions

Everything you need to know about SIMPLARA and LUMI

No. SIMPLARA first helps you use what you already have. The entire purpose is to help you rediscover and maximize your existing wardrobe before buying anything new.
No. SIMPLARA is for men and women who want to look more stylish and build outfits faster. Our AI works equally well for all clothing types and styles.
You upload clothing photos, and our AI classifies items by category, color, style, seasonality and other parameters. The more items you add, the better LUMI understands your wardrobe and can suggest combinations.
LUMI is an AI wardrobe assistant. It helps create outfits based on your existing wardrobe, weather, and preferences, but does not judge your appearance or try to change your personal style.
Yes. A separate wardrobe classification service with expert stylists is planned. They can help you properly organize and upload your wardrobe for the best AI recommendations.
The product is preparing for MVP testing. Early users can join the waitlist now to get priority access when we launch.
We're planning a free tier with core features and premium subscriptions for advanced features like wardrobe classification, LUMI Room customization, and expert consultations.
Your wardrobe data is private and secure. We never share your personal information or clothing items with third parties. You have full control over your data.
Unlike generic AI stylists that show random outfit ideas, SIMPLARA works exclusively with YOUR real clothes. It's a complete wardrobe ecosystem with AI, gamification, community features, and smart recommendations.
Absolutely! LUMI can suggest outfits for work, dates, parties, travel, and any special occasion. Just specify the context and LUMI will find the perfect combination from your wardrobe.

Still have questions?

We're here to help! Reach out to us and we'll get back to you as soon as possible.

Contact Us